Companies Succeeding at CRM and many Fail

What make organisation so good to manage clients relationship than their competitors?

There are lot of organisation which have a very good name in market and they have a very good relationship with the clients and have been in business for a long time it is jus because of managing the CRM. In other words how are companies like Enterprise Rent-A-Car, Pioneer Hi-bred Seeds, Fidelity Investments, Lexus, Intuit, and Capital One able to stay more closely connected to customers than their rivals, in ways that significantly influence these companies’ profitability?


In a survey which was done by a famous professor and found out that how companies succeed and there are various factor one of them is he first approach, is the market-driven, which makes CRM a core element of a strategy that focuses on delivering superior customer value through such elements as exceptional service and a willingness to cater to individual requirements. Another is the vary the value proposition in systematic ways within each  customer segments. Third one is  inner-directed initiatives aimed at better organizing internal data to cut service costs, help sales staff close deals faster and better target marketing activities – tasks that are usually assigned to the information technology group and have little connection to competitive strategy.CRM technology is frequently a focus of this approach, and indeed, CRM software programs remain the fastest growing area in customer management.


There for a lot many companies use CRM but not in the right manner so they fail but some use the CRM in a right manner and they succeed and get a huge number of client base. 








Ref:

Why Some Companies Succeed at CRM (and Many Fail) - Knowledge@Wharton. 2012. Why Some Companies Succeed at CRM (and Many Fail) - Knowledge@Wharton. [ONLINE] Available at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=699.