Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.Customer Relationship Management is a type of management that specifically discusses the theories about the handling of the relationship between the company and its customers with the aim of increasing corporate value in the eyes of its customers.
Ref: MIS Active Management Systems - Customer Relationship Management (CRM). 2012. MIS Active Management Systems - Customer Relationship Management (CRM). [ONLINE] Available at: http://www.mis-ams.com/products.asp?pID=9.
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