USE OF MIS IN MARKETING

Management Information system in E commerce

Meaning: E commerce is one of the fastest growing segment of the internet , which is used by businesses.E commerce can be divided into the following categories:

1.Business to Business E- Commerce (B2B)
2.Business to consumer E- Commerce (B2C)
3.Consumer to Consumer E-Commerce (C2C)
4.Business to peer (B2P)
Ref: Use of MIS in Marketing (Report). 2012. Use of MIS in Marketing (Report). [ONLINE] Available at: http://www.scribd.com/doc/18970874/Use-of-MIS-in-Marketing-Report.