CRM TOOL

Customer relationship management (CRM) is what is used when an organization has some

coherent strategy for handling relationships with its customers. This strategy may involve a

number of policies and practices, and will most likely be facilitated partly through the use of

software tools. There are many CRM tools available to help organizations develop, maintain and

maximize on the relationships they have with customers, each focusing on one or more aspects of

customer relationship management.

Ref:CRM Tool. 2012. CRM Tool. [ONLINE] Available at: http://www.avidian.com/crm/crm-tool.aspx.